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ADVERTISING/ COMMERCIAL

SoundLife Service Application Overview


Provides new experiences to users through interaction with digital media in the real world, such as stores, subway trains and home
-> New information, attractive AD, easy payment and user benefits SoundLife service to open in 2015

Information Type


While watching documentaries and other public service broadcasting programs on TV, viewers can check information about the programs using the app installed in their smartphones. Using this information type service, users can enjoy additional information (broadcasting contents, real-time participation and surveys) while watching TV.

Commercial Type


When a specific product is displayed in TV shows, movies and other programs, the advertising signal sound wave of the product is recognized by the app installed in the viewer’s smartphone and the product information and purchasing page are automatically displayed. Using this commercial service, users can check information of and purchase PPL products real-time while watching TV.